Recently, Shangpin's home with Xinju.com invited Zhou Xun to act as the spokesperson, with "custom furniture, thoughtful and quick" as the endorsement, causing industry attention. Female stars have been invited to be the spokespersons of enterprises and products, and have always been a topic of common interest. Very early on, Jimei Home City was familiar to Beijingers. Liu Jiang’s teacher said, “Jimei Sofa, Real Cow!†was all the rage. Liu Jiang, who plays the translation officer in the classic movie "Authentic Warfare", can be said to be the first male star to be a spokesperson in the home market. Zhao Jianguo, president of Jimei Group, talked about Liu Jiang’s time when he recalled: “Because the movie “Authentic Warfare†is too familiar to our generation, when it was younger, it was directly related to 'high, really high'. Jimei sofa, real cow '..." Let's count the male stars in recent years: Zhang Tielin endorsement Jimei home, Sun Honglei endorsement Zhihua Shi, Huang Xiaoming endorsement Jinda lighting, Hu Jun endorsement Superman overall kitchen, Chen Baoguo endorsement actually home, æ¿®å˜æ˜• endorsement Hengjie bathroom, Chen Baoguo endorsements Piano cabinets, Ge You endorsements my music cabinet, Sun Honglei endorsement Kangbao cabinets, Liu Qian endorsement Fang Tai kitchen electric, Zhang Yu endorsement Shuai Kang kitchen electric, 佟大 for advocating Valenya stairs, Wang Hao endorsement Ou Caro cabinet, Yu Rongguang endorsement Gauss bathroom Wu Jing endorsement of Apple bathroom, Wang Han endorsement Hengtong bathroom, Zeng Zhiwei endorsement of Deeneng water heater, Chen Jianbin endorsement of A Shi Danden, Chen Daoming endorsement Ou Yada, Yu Cunxin, Chen Jianbin, Zhang Tielin endorsement Bardez... Home furnishing companies hire male stars as spokespersons. On the one hand, they consolidate the confidence of agents in brand strength. On the other hand, they are also a good way for terminal buyers to remember brands. For example, in the spring of 2010, I signed a cabinet with Ge You as the spokesperson, and shot the first commercial film in the "Orphan of Zhao" to put the image of Ge You into the terminal store. Zhang Tielin’s slogan of Jimei’s “Second Generation Spokesperson†is “Adding furniture to the United States, and trusting it!†When he recently celebrated the Hong Kong Brand Pavilion, he personally interacted with the customers and brought the celebration to a climax: first The 50 lucky customers who participated in the celebration signed the cultural shirts and splashed the ink for the top ten customers who bought at the Jimei Hong Kong Brand Pavilion on the same day. The interactive links carefully set up by Jimei Home made the event a lot of popularity. Many companies employ spokespersons, most of whom follow the trend, such as choosing inappropriate spokespersons, and even spokespersons who have negative news during the cooperation period, which is counterproductive to the marketing development of the company. Many companies are unclear about the position of spokespersons. Many endorsements are endless and cannot keep consumers' long-term attention to your products and enterprises. Since 2009, CCTV, Hunan Satellite TV and other TV stations have broadcasted advertisements by famous artist Chen Jianbin. With the slogan “Professional from the United Statesâ€, Ashlandon was still unknown in the past two years. The popularity of water heater brands in China has also gradually expanded. However, the “false propaganda†and “fake foreign brands†incidents that were raging in March 2010 gave Ashland and Chen Jianbin a “lessonâ€. "Please speak to the person is to ask the star", this kind of thinking, in today's view, is too limited. For example, He Zhengjun endorsement of Jialu floor, Liu Xiang endorsement of Shengda floor, Yingda endorsement of Rocky floor, Sun Honglei endorsement of St. Paul floor, Yu Rongguang endorsement of Kelley floor, Huang Xiaoming endorsement of Shiyou floor, Dashan endorsement of North American maple floor, Zhang Guoli endorsement of beautiful island floor , æ¿® Cun 昕 endorsement Ruijia floor, Chen Daoming endorsement of nature floor, Chen Baoguo endorsement Lianfeng floor, Tian Liang endorsement Rhine Sun floor... Brand is the core embodiment of corporate personality, but in the market, we often see a celebrity endorsement of many products, from kitchen utensils to flooring, from furniture to bathroom, from real estate to building materials, even in products of similar industry. , all endorsement of multiple brands. Choosing a spokesperson that is consistent with the brand's temperament can further strengthen industry customer perception. What our home furnishing companies should consider is how to choose a spokesperson that matches the brand temperament. How to use the propaganda method to make the brand image richer? An important point in the main functions of the brand spokesperson is “to participate in corporate activities and to draw closer to the audienceâ€. At present, many companies only stop at the spokesperson to make a commercial. Although consumers are clear to ask the celebrity endorsement, it is "the wool is on the sheep", but some consumers will say that they will choose products because they like the stars. Stainless Steel Whistling Teakettle Whistling Tea Kettle,Best Whistling Tea Kettle,Yellow Whistling Tea Kettle Kingho Housewares.Ltd , https://www.kinghokettle.com
In fact, many male stars have been endorsing various home products or enterprises over the years. For example, earlier in Shandong, a mattress factory invited famous basketball player Mu Tiezhu to advertise, and not long ago, Zhihuashi furniture The big hand invited the popular star Sun Honglei as a spokesperson.